Mar 1, 2012
27 notes
Your long read of the day: Twitter, the Startup That Wouldn’t Die - Businessweek
Throughout its first five years of existence, Twitter always seemed on the verge of committing some excruciating form of startup seppuku. There were constant service outages (epitomized by the ubiquitous “fail whale” cartoon message), an embarrassing security breach in 2009 that released a torrent of internal documents, and nonstop departures of key employees. The pièce de résistance was the turmoil at the top: Twitter had three chief executive officers in as many years. That drama culminated with the promotion of serial entrepreneur and former Google executive Dick Costolo as CEO in 2010 and the return last year of one of Twitter’s founders, Jack Dorsey, as executive chairman and product chief.

Your long read of the day: Twitter, the Startup That Wouldn’t Die - Businessweek

Throughout its first five years of existence, Twitter always seemed on the verge of committing some excruciating form of startup seppuku. There were constant service outages (epitomized by the ubiquitous “fail whale” cartoon message), an embarrassing security breach in 2009 that released a torrent of internal documents, and nonstop departures of key employees. The pièce de résistance was the turmoil at the top: Twitter had three chief executive officers in as many years. That drama culminated with the promotion of serial entrepreneur and former Google executive Dick Costolo as CEO in 2010 and the return last year of one of Twitter’s founders, Jack Dorsey, as executive chairman and product chief.
  1. brandexperiencedesign reblogged this from untitled-mag and added:
    Twitter, the Startup That Wouldn’t Die - Businessweek Throughout its first five years of existence, Twitter always...
  2. thatkyd reblogged this from thisistheverge
  3. drdesignfirm reblogged this from thisistheverge
  4. untitled-mag reblogged this from thisistheverge
  5. sanbrons reblogged this from thisistheverge
  6. imzo reblogged this from thisistheverge
  7. mediamuffin reblogged this from thisistheverge
  8. happyeverafterexpress reblogged this from thisistheverge
  9. greyflame reblogged this from thisistheverge
  10. cabecea-cabecea reblogged this from thisistheverge
  11. thisistheverge posted this
About
The Verge is the definitive source for the latest in technology news, reviews, and up-to-the-minute scoops.

Subscribe via RSS.


The Verge | Twitter | Facebook | YouTube