Oct 2, 2012
20 notes
Nokia’s latest Lumia 920 ad targets ‘boring’ iPhone 5 colors
Apple’s iPhone is far from the only iconic smartphone, but it may still be the single biggest target for competitors. In a new German video, Nokia urges buyers to trade the black and white of the iPhone 5 for the bright hues of the Lumia line, as a fresh-faced rebel enlivens a joyless midnight launch by requesting his phone in yellow. Below the video, we’re told that Nokia wants to lift buyers from the “drab mass of fruit junkies.”

Nokia’s latest Lumia 920 ad targets ‘boring’ iPhone 5 colors

Apple’s iPhone is far from the only iconic smartphone, but it may still be the single biggest target for competitors. In a new German video, Nokia urges buyers to trade the black and white of the iPhone 5 for the bright hues of the Lumia line, as a fresh-faced rebel enlivens a joyless midnight launch by requesting his phone in yellow. Below the video, we’re told that Nokia wants to lift buyers from the “drab mass of fruit junkies.”

  1. mrjoakim reblogged this from thisistheverge and added:
    Fan vad jag är trött på att alla gör reklam som enbart riktar in sig på att snacka ner Apple.Gör produkter som ni kan...
  2. maindi reblogged this from thisistheverge and added:
    Clever ad, but still also markets the iPhone 5.
  3. chemplaza reblogged this from thisistheverge
  4. scarybaldguy reblogged this from thisistheverge and added:
    Feh. I want a 920 for its technical specs, not because it’s OOO SHINY.
  5. swipetapandpinch reblogged this from thisistheverge
  6. thecomputerboyz reblogged this from thisistheverge
  7. lockhartcreativestudio reblogged this from thisistheverge
  8. thisistheverge posted this
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