Nov 10, 2012
12 notes
It’s a fun cycle, but we’re all so familiar with it now that it feels pretty mainstream. Player makes sensational/horrible play. Video is uploaded to YouTube. ‘Influencers’ share link, form opinion in 140 characters or fewer. Tomorrow, the old people talk about it. The day after that, we write backlash trend pieces that attempt to tie it to a large societal trend or theme.
Carles on The NBA’s transformation into an Internet-friendly juggernaut - Grantland
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