Boxee CEO Avner Ronen: ‘I’m not sure people want everything on demand’

Xbox and PlayStation are the market leaders for over the top video by far right now, but it’s for a very specific audience. For them to be more aggressive in this space, I would argue that they probably need to rebrand Xbox. They can’t remain a game console. You look at game consoles — I’m not an expert, but it’s an 8-year cycle, it’s a long generation.