Microsoft launches ‘Scroogled’ anti-Google Shopping website
Microsoft is launching its latest anti-Google campaign this week. A new Scroogled site has emerged that directly attacks Google’s “unfair pay-to-rank shopping practices” says Microsoft. “Simply put, all of their shopping results are now paid ads,” reads a statement on the site. The move follows a change by Google to move to a model where all merchants pay either per click or per transaction to be included in Google Shopping.