Nov 29, 2012
38 notes
Google executive says Facebook’s ads are ‘pissing off users and frustrating brands’
In an interview with Business Insider, Bradley Horowitz, Google+ VP of product, told the publication that Facebook was a “social network of the past” before damning its approach to advertising. He said ads on Facebook were like someone with a sandwich board interrupting two people having a conversation by trying to sell them food. “I’m trying to communicate in that sacred space of social connection,” said Horowitz, “it doesn’t matter if I ‘Like’ the sandwich, it doesn’t matter if it’s personalized with my favorite mustard, that is the wrong moment to try and dangle [it] in front of me.”

Google executive says Facebook’s ads are ‘pissing off users and frustrating brands’

In an interview with Business Insider, Bradley Horowitz, Google+ VP of product, told the publication that Facebook was a “social network of the past” before damning its approach to advertising. He said ads on Facebook were like someone with a sandwich board interrupting two people having a conversation by trying to sell them food. “I’m trying to communicate in that sacred space of social connection,” said Horowitz, “it doesn’t matter if I ‘Like’ the sandwich, it doesn’t matter if it’s personalized with my favorite mustard, that is the wrong moment to try and dangle [it] in front of me.”

  1. herptoderp reblogged this from bookoisseur
  2. brucekeener reblogged this from thisistheverge and added:
    Amen. Facebook has become a bad joke. All it is is ads and politics and click if you like Jesus posts. I’ve had my fill...
  3. mediaideas-2012 reblogged this from thisistheverge
  4. jayums reblogged this from thisistheverge
  5. urbanxpeach reblogged this from thisistheverge
  6. jodilyn said: but doesn’t google do similar things within gmail? i get all these stupid ads “personalized” based on what i write about in my emails… which, in itself, is also creepy.
  7. chilblane reblogged this from thisistheverge and added:
    Like Google knows anything about the “sacred space of social connection.”
  8. dougfromkc reblogged this from thisistheverge
  9. tgritty98 reblogged this from thisistheverge and added:
    Smart dude.
  10. so-whatsocial reblogged this from thisistheverge
  11. bookoisseur reblogged this from laughterkey
  12. laughterkey reblogged this from thisistheverge
  13. ssemple74 reblogged this from thisistheverge
  14. garrioharrison reblogged this from thisistheverge
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