Google executive says Facebook’s ads are ‘pissing off users and frustrating brands’

In an interview with Business Insider, Bradley Horowitz, Google+ VP of product, told the publication that Facebook was a “social network of the past” before damning its approach to advertising. He said ads on Facebook were like someone with a sandwich board interrupting two people having a conversation by trying to sell them food. “I’m trying to communicate in that sacred space of social connection,” said Horowitz, “it doesn’t matter if I ‘Like’ the sandwich, it doesn’t matter if it’s personalized with my favorite mustard, that is the wrong moment to try and dangle [it] in front of me.”