Hatch for iPhone: a Tamagotchi pet for the ‘Tiny Wings’ era

"I think ‘digital pets’ are a timeless thing, and they just need a fresh name," Impending co-founder Phill Ryu says. In Hatch you look after a "fugu" born form an egg — an imaginary land-bound puffer fish that reacts to your touches, as well as to the various sensors on your iPhone and even your battery life. "It’s the first app that loves you back," says Impending co-founder and digital illustrator David Lanham.