What is unprecedented is the way that the content gets distributed through the new networks and playback devices, which in turn creates the ‘message’: the distinctive sensations and affects of our time, a mesh of connectedness, choice, abundance, speed. That is the ‘rush’ of the 2000s: a frictionless, near-instantaneous transit within networks, archival systems, and so forth, as opposed to the future-rush of the sixties (outward bound, into the unknown).