The Chinese Electronics Show: can China’s biggest brands buy their way into America?

Huawei, Hisense, Changhong. These names are unfamiliar to Americans for now, but in a few years they will be as synonymous with consumer electronics as Sony and Samsung.

That’s the party line out of China, at least, where major electronics makers seem to have simultaneously decided that this year’s Consumer Electronics Show in Las Vegas would be their coming-out party.

When Microsoft decided it was too cool for CES and abandoned its anchor booth this year, Chinese megabrand Hisense jumped at the chance to take its place. Hisense’s prominent display easily cost tens if not hundreds of thousands of dollars, doubling the square footage of last year’s booth and featuring a giant circular stage, a cultural musical performance, and displays of what appeared to be every product and prototype it’s ever made.