Jan 17, 2013
35 notes
Google searches have always been more cut and dried, keyed as they are to particular words or phrases. But in its original conception, the Google search engine did transport us into a messy and confusing world—the world of the web—with the intent of helping us make some sense of it. It pushed us outward, away from ourselves. It was a means of exploration. That’s much less the case now. Google’s conception of searching has changed markedly since those early days, and that means our own idea of what it means to search is changing as well.
Nicholas Carr - The searchers | ROUGH TYPE
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