Feb 2, 2013
207 notes
Watch this: Aether builds a sleek San Francisco boutique from three shipping containers
Aether is a predominantly web-based retailer, but the California-based outerwear company has recently begun expanding its brick-and-mortar business, with the launch of a new and innovative shop in San Francisco. Constructed from three, vertically stacked shipping containers, the shop has a distinctly industrial design that, as co-founders Palmer West and Jonah Smith explained to Cool Hunting, dovetails perfectly with Aether’s urban-rugged aesthetic.

Watch this: Aether builds a sleek San Francisco boutique from three shipping containers

Aether is a predominantly web-based retailer, but the California-based outerwear company has recently begun expanding its brick-and-mortar business, with the launch of a new and innovative shop in San Francisco. Constructed from three, vertically stacked shipping containers, the shop has a distinctly industrial design that, as co-founders Palmer West and Jonah Smith explained to Cool Hunting, dovetails perfectly with Aether’s urban-rugged aesthetic.

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    Such a cool idea!
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    I would love to have just one shipping container or conex outfitted to be a personal office and gym. That would be...
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    This.
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