Watch this: Aether builds a sleek San Francisco boutique from three shipping containers

Aether is a predominantly web-based retailer, but the California-based outerwear company has recently begun expanding its brick-and-mortar business, with the launch of a new and innovative shop in San Francisco. Constructed from three, vertically stacked shipping containers, the shop has a distinctly industrial design that, as co-founders Palmer West and Jonah Smith explained to Cool Hunting, dovetails perfectly with Aether’s urban-rugged aesthetic.