Feb 4, 2013
132 notes
How Oreo’s rapid-response team lit up Twitter with a Super Bowl blackout ad Ad makers are now operating like media companies in their pursuit of relevance. 

How Oreo’s rapid-response team lit up Twitter with a Super Bowl blackout ad

Ad makers are now operating like media companies in their pursuit of relevance. 

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    This was amazing! Smart PR department and delicious cookie.
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