Death of a meme: Facebook and Google do the Harlem Shake
If you’ve been browsing YouTube over the past couple of weeks you’ve probably noticed a new 30 second meme emerging. Described as the Harlem Shake, participants use Baauer’s dance track to create a short video that starts with a lone dancer which then drops to a group of everyone going crazy. Like all virals, it’s a bizarre trend that’s starting to capture the imagination of the world, amassing 12,000 videos since the start of the month. Google and Facebook employees are the latest to participate.