But a brand-new series from the guy who did The Fight Club With The Social Tattoo and a bloody-handed Keyser Söze in the ad campaign would undoubtedly be anything but boring, and the prospect of having thirteen chapters of feature-quality television available to everyone everywhere on a single Friday night was enough to send the growing class of people with addictive “if you got ‘em, smoke ‘em” personalities into a frenzy.