Feb 26, 2013
24 notes
Sony exploits Trinitron and Walkman legacy to promote Xperia Z
There’s no shortage of people pining for the old days of Sony, but the company would have you believe it’s back to its best. That’s the takeaway from a new TV commercial for the Xperia Z, Sony’s latest flagship Android phone, at least. The spot plays on nostalgia at first, with images of rollerskating girls listening to Walkmans in the sun and friends playing Gran Turismo on the original PlayStation, before placing the Xperia Z right alongside such lofty company.

Sony exploits Trinitron and Walkman legacy to promote Xperia Z

There’s no shortage of people pining for the old days of Sony, but the company would have you believe it’s back to its best. That’s the takeaway from a new TV commercial for the Xperia Z, Sony’s latest flagship Android phone, at least. The spot plays on nostalgia at first, with images of rollerskating girls listening to Walkmans in the sun and friends playing Gran Turismo on the original PlayStation, before placing the Xperia Z right alongside such lofty company.

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    A Still from this amazing ad from Sony mashing together David Bowie’s Sound + Vision with iconic Sony brands leading up...
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    Jajaja when the only have is the past #marketinianos
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