Feb 27, 2013
191 notes
Watch this: the amazing Oreo-separating machine
Cookie or creme? It’s a question that’s divided Oreo fans and households for decades, and it’s at the center of a brilliant new ad campaign from the blue-boxed cookie maker. Released on the heels of the company’s stellar Super Bowl campaign, the spot stars self-proclaimed “physicist” David Neevel — advertising creative and purported mastermind behind a complex machine that automatically removes divides and de-cremes any Oreo.

Watch this: the amazing Oreo-separating machine

Cookie or creme? It’s a question that’s divided Oreo fans and households for decades, and it’s at the center of a brilliant new ad campaign from the blue-boxed cookie maker. Released on the heels of the company’s stellar Super Bowl campaign, the spot stars self-proclaimed “physicist” David Neevel — advertising creative and purported mastermind behind a complex machine that automatically removes divides and de-cremes any Oreo.

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    Wowowowo
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    So. Much. Nerdy. Engineering. Win.
  21. chubbywubbygirl reblogged this from thisistheverge and added:
    This. Is. Amazing. I can’t believe he built that.
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