Mar 18, 2013
40 notes
Samsung weird: how a phone launch went from Broadway glitz to sexist mess
"While the women are cooling off, why don’t you tell us about S Health?"
That line, uttered with complete sincerity, was the capstone on Samsung’s hour-long Galaxy S4 launch event — an event designed to captivate fans with Broadway spectacle, but which instead elicited sharp criticism for its one-sided portrayal of women, including a bachelorette party skit that featured women saying the S4’s Air Gesture feature would be useful while their nails dried and a drunk woman ogling a shirtless gardener. The S4, watching her eyes using its Smart Pause feature, halted video playback while she took in the view. 

Samsung weird: how a phone launch went from Broadway glitz to sexist mess

"While the women are cooling off, why don’t you tell us about S Health?"

That line, uttered with complete sincerity, was the capstone on Samsung’s hour-long Galaxy S4 launch event — an event designed to captivate fans with Broadway spectacle, but which instead elicited sharp criticism for its one-sided portrayal of women, including a bachelorette party skit that featured women saying the S4’s Air Gesture feature would be useful while their nails dried and a drunk woman ogling a shirtless gardener. The S4, watching her eyes using its Smart Pause feature, halted video playback while she took in the view. 

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    I honestly have to wonder what the FUCK the Samsung marketing people are imbibing. There are not many women out there as...
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    True, they could have gone much farther with the self-awareness, and The Verge reports that it was more present in the...
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