May 4, 2013
149 notes
To Creed, the partnership between Taco Bell and Frito-Lay is more than a one-off collaboration. Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. “It’s not just a product; it’s now a platform—Nacho Cheese, Cool Ranch, Flamas,” Creed beams. “We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become.”
Deep Inside Taco Bell’s Doritos Locos Taco | Fast Company
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