Amazon launches virtual currency Coins

Amazon has just debuted its own virtual currency, Amazon Coins, allowing customers to pay for apps on its Amazon Appstore for Android, as well as some in-app items. Kindle Fire customers in the US are the first to get their hands on Amazon Coins, as the company is giving all of them $5-worth of the currency, or 500 coins. But anyone can head to the Amazon Coins page and purchase Coins for themselves.