Jun 11, 2013
67 notes
Watch this: Apple’s imperfect video about perfection
Apple’s marathon keynote session at yesterday’s WWDC began with the following video. Graced by soothing piano music, a minimalist monochromatic palette, and a set of elegantly transitioning geometric shapes, the ad does a great job of conveying Apple lead designer Jony Ive’s pursuit of purity and simplicity in design. There’s only one small problem with it: when the onscreen narrative declares “there are a thousand no’s for every yes,” it inserts an apostrophe where one does not belong. 

Watch this: Apple’s imperfect video about perfection

Apple’s marathon keynote session at yesterday’s WWDC began with the following video. Graced by soothing piano music, a minimalist monochromatic palette, and a set of elegantly transitioning geometric shapes, the ad does a great job of conveying Apple lead designer Jony Ive’s pursuit of purity and simplicity in design. There’s only one small problem with it: when the onscreen narrative declares “there are a thousand no’s for every yes,” it inserts an apostrophe where one does not belong. 

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    Whooooops. Punctuation…police are…so…inconvenient….….
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