James Cameron on 3D: Hollywood’s doing it wrong

Helping to bring 3D movies into theaters with his $2.8 billion blockbuster hit Avatar, award-winning director James Cameron believes studios are forcing the technology on filmmakers in order to maximize profits. Speaking with Children of Men director Alfonso Cuarón at Mexico City’s TagDF technology conference last week, Cameron noted that while he hoped “to get as many people shooting in 3D as possible” with the release of Avatar, the production of 3D movies has “become a studio-driven top down process to make money,” and that control is often taken out of directors’ hands as 3D effects are added in post production.