Jul 19, 2013
46 notes
Zune 2.0: is Microsoft making the same mistakes with Surface RT?
Back in June of last year, Microsoft started teasing a “major announcement” that would soon be revealed as its first tablet: the Surface RT. There was an air of excitement, and the expectation that Microsoft might be able to tackle the iPad head-on with a slim and lightweight device that took advantage of a keyboard accessory. Fast-forward 12 months, and Microsoft is cutting the price of its Surface RT tablet by 30 percent worldwide because it’s simply not selling. It’s also taking a $900 million hit related to the stock it has left over. For a company that has struggled, with the exception of Xbox, to generate consumer interest in hardware products like Zune and Kin, was Surface RT always doomed? Is Microsoft’s iPad competitor quickly becoming another Zune? 

Zune 2.0: is Microsoft making the same mistakes with Surface RT?

Back in June of last year, Microsoft started teasing a “major announcement” that would soon be revealed as its first tablet: the Surface RT. There was an air of excitement, and the expectation that Microsoft might be able to tackle the iPad head-on with a slim and lightweight device that took advantage of a keyboard accessory. Fast-forward 12 months, and Microsoft is cutting the price of its Surface RT tablet by 30 percent worldwide because it’s simply not selling. It’s also taking a $900 million hit related to the stock it has left over. For a company that has struggled, with the exception of Xbox, to generate consumer interest in hardware products like Zune and Kin, was Surface RT always doomed? Is Microsoft’s iPad competitor quickly becoming another Zune? 

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    Woops…
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    If tech writers are calling your product the new Zune, you need to step your shit up.
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    THIS ALL FEELS VERY FAMILIAR.
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