Jul 19, 2013
45 notes
Zune 2.0: is Microsoft making the same mistakes with Surface RT?
Back in June of last year, Microsoft started teasing a “major announcement” that would soon be revealed as its first tablet: the Surface RT. There was an air of excitement, and the expectation that Microsoft might be able to tackle the iPad head-on with a slim and lightweight device that took advantage of a keyboard accessory. Fast-forward 12 months, and Microsoft is cutting the price of its Surface RT tablet by 30 percent worldwide because it’s simply not selling. It’s also taking a $900 million hit related to the stock it has left over. For a company that has struggled, with the exception of Xbox, to generate consumer interest in hardware products like Zune and Kin, was Surface RT always doomed? Is Microsoft’s iPad competitor quickly becoming another Zune? 

Zune 2.0: is Microsoft making the same mistakes with Surface RT?

Back in June of last year, Microsoft started teasing a “major announcement” that would soon be revealed as its first tablet: the Surface RT. There was an air of excitement, and the expectation that Microsoft might be able to tackle the iPad head-on with a slim and lightweight device that took advantage of a keyboard accessory. Fast-forward 12 months, and Microsoft is cutting the price of its Surface RT tablet by 30 percent worldwide because it’s simply not selling. It’s also taking a $900 million hit related to the stock it has left over. For a company that has struggled, with the exception of Xbox, to generate consumer interest in hardware products like Zune and Kin, was Surface RT always doomed? Is Microsoft’s iPad competitor quickly becoming another Zune? 

  1. recruitsmarter reblogged this from thisistheverge
  2. raylst reblogged this from thisistheverge
  3. maysam957 reblogged this from thisistheverge
  4. just-nine-digits-short reblogged this from thisistheverge
  5. case-custom reblogged this from thisistheverge
  6. msk-page reblogged this from thisistheverge
  7. blakelyu reblogged this from thisistheverge and added:
    Woops…
  8. keepcalmandlistentooovoxo reblogged this from thisistheverge
  9. hopeisforpeople reblogged this from thisistheverge
  10. toke-and-stroke reblogged this from thisistheverge
  11. doubleentandre reblogged this from thisistheverge and added:
    If tech writers are calling your product the new Zune, you need to step your shit up.
  12. whenwerenotpretending reblogged this from thisistheverge
  13. hosnyeldeeb reblogged this from thisistheverge
  14. scubaagogo reblogged this from thisistheverge
  15. grayblue reblogged this from thisistheverge and added:
    THIS ALL FEELS VERY FAMILIAR.
About
The Verge is the definitive source for the latest in technology news, reviews, and up-to-the-minute scoops.

Subscribe via RSS.


The Verge | Twitter | Facebook | YouTube