Bing gets a new logo and modern design to take on Google

Microsoft’s Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft’s recently redesigned product branding. “The logo, obviously, is a big deal for us, a lot more angular and fresh and sharper than we’ve used in the past,” explains Microsoft’s Lawrence Ripsher, a design lead for Bing’s User Experiences, in an interview with The Verge. After “literally dozens” of color experiments, Microsoft has selected an orange Bing logo that’s almost golden in its appearance.