Small Empires: finding love with 1s, 0s, and OkCupid

Small Empires is back! Join Alexis Ohanian as we give you a never-before-seen look at the world of New York startups. This week, we check out OkCupid, the dating site with a propensity for data research. Alexis sits with Christian Rudder about how he and the SparkNotes founders went from study guides to an online dating network — and from there, how the startup functions after being purchased by Match.com owners IAC.