Hyped service Potluck reborn as group-chat app to talk about the news

New York startup Branch has spent the last two years trying to figure out how to make commenting work on the internet. The company’s first product, Branch, was a tastefully designed, yet insular website for talking in small groups about politics, or the latest iPad, or anything else you care about; Potluck, its second product, sought the same goal, albeit in a more casual dress — as a “Reddit with friends” link-sharing site. Branch CEO Josh Miller admits that Branch was perhaps a bit too “highbrow,” and Potluck didn’t offer a good mobile experience or enough incentive for users to post links.