Inside Vertu, makers of the world’s most expensive phones
Vertu started life in the late 1990s as an indulgence for Nokia’s designers. Led by Frank Nuovo, the group set out to explore what a phone could look and feel like if its design were unconstrained by budgetary concerns. What if you could use all the best materials and most expensive manufacturing processes, what sort of phone would you end up with? Given free reign to experiment within the then-resplendent Nokia, Vertu gradually evolved into its own division, with a name, logo, and brand identity that grew to be synonymous with overt demonstrations of wealth.