Dec 3, 2013
127 notes
Inside Vertu, makers of the world’s most expensive phones
Vertu started life in the late 1990s as an indulgence for Nokia’s designers. Led by Frank Nuovo, the group set out to explore what a phone could look and feel like if its design were unconstrained by budgetary concerns. What if you could use all the best materials and most expensive manufacturing processes, what sort of phone would you end up with? Given free reign to experiment within the then-resplendent Nokia, Vertu gradually evolved into its own division, with a name, logo, and brand identity that grew to be synonymous with overt demonstrations of wealth. 

Inside Vertu, makers of the world’s most expensive phones

Vertu started life in the late 1990s as an indulgence for Nokia’s designers. Led by Frank Nuovo, the group set out to explore what a phone could look and feel like if its design were unconstrained by budgetary concerns. What if you could use all the best materials and most expensive manufacturing processes, what sort of phone would you end up with? Given free reign to experiment within the then-resplendent Nokia, Vertu gradually evolved into its own division, with a name, logo, and brand identity that grew to be synonymous with overt demonstrations of wealth. 

  1. neversaynevernick reblogged this from thisistheverge
  2. thebackwardlime reblogged this from thisistheverge
  3. smokahontasaa reblogged this from thisistheverge
  4. craigdeakin reblogged this from thisistheverge
  5. adhesiveboy reblogged this from celiawithkent
  6. celiawithkent reblogged this from thisistheverge
  7. greggoryyxxx reblogged this from thisistheverge
  8. gentspiration reblogged this from thisistheverge
  9. michaelmian reblogged this from thisistheverge
  10. jakeryu90 reblogged this from thisistheverge
  11. whatsurface34 reblogged this from thisistheverge
  12. lovesdreamsbruisesweeds reblogged this from thisistheverge
  13. myartisticside reblogged this from thisistheverge and added:
    These phones are working pieces of art, incredible.
  14. melandrios reblogged this from thisistheverge
  15. my-nest reblogged this from thisistheverge
  16. phroyd reblogged this from thisistheverge
  17. matthanmatix reblogged this from thisistheverge
  18. alreadybeenbroughten reblogged this from thisistheverge and added:
    I guess the designs are interesting, but you’d think there’d be more improvements than covering the housing in leather...
  19. pcatthawaii reblogged this from thisistheverge
  20. orangis reblogged this from thisistheverge
  21. nyanempirestateofmind reblogged this from thisistheverge
About
The Verge is the definitive source for the latest in technology news, reviews, and up-to-the-minute scoops.

Subscribe via RSS.


The Verge | Twitter | Facebook | YouTube